Pitch perfect: publications

As the Pitch Perfect series continues, we today feature a collection of 1949 advertising slogans that were used to market newspapers, magazines, and trade publications.
Actual stories of actual people (Secrets), Cleveland.
All the facts, no opinion (United States Daily), Washington D.C.
All the flexibility of a newspaper with the coverage of a national magazine (United States Daily).
All the news that’s fit to print (New York Times).
Always first, always fair (Indianapolis Star).
Always in the lead (Detroit News).
Always reaches home (Newark Evening News).
Always reliable (Philadelphia Record).
Always Springfield’s greatest newspaper (Illinois State Register).
America’s best read weekly (Liberty Magazine).
America’s biggest home magazine (Better Homes & Gardens).
America’s biggest suburban home market (Better Homes & Gardens).
America’s family magazine (Look).
America’s first service magazine (Better Homes).
America’s greatest reference book (World Almanac).
America’s investment weekly (Financial World).
America’s largest dairy magazine (The Dairy Farmer), Des Moines.
America’s largest Polish newspaper (Everybody’s Daily), Buffalo.
America’s leading power boat magazine (Power Boating), Cleveland.
America’s magazine for the outdoorsman (Field & Stream).
America’s most potent editorial force (Life).
America’s number one sportsman’s magazine (Field & Stream).
America’s quality magazine of discussion (Forum).
An American institution (Saturday Evening Post).
An illustrated weekly of current life (Outlook).
An independent newspaper (Los Angeles Evening Herald).
An international daily newspaper (Christian Science Monitor), Boston.
Aristocrat of music magazines, The (Singing), New York.
Ask us about advertiser’s cooperation (Allentown Morning Call).
As national as agriculture (Farm Life), Spencer, Ind.
Authority of industry, national and international (Iron Trade Review).
Authority of the waterways, The (The Work Boat).
Automotive business paper, The (Motor), New York.
Automotive service shop magazine, The (Motor Service).
Backbone of New York advertising, The (Sunday American).
Baltimoreans don’t say newspaper, they say SUNpaper (Baltimore Sun).
Best bet in Baltimore (News-Post).
Best comedy in America, The (College Humor).
Best of the world’s press, The (Woman’s Digest).
Better your home, better your living (House Beautiful).
Big book with the orange cover, The (Talking Machine World).
Biggest, brightest, best magazine for boys in all the world (American Boy).
Biggest in the country (Farm Journal).
Big news always first, The (Boston Telegram).
Blue book of the trade, The (Tea & Coffee Trade Journal).
Boy Scouts’ magazine, The (Boys’ Life).
Brisk magazine of Parisian life, The (Paris Nights).
Business journal of furnishing and decoration, A (Good Furniture Magazine).
Business magazine of the radio industry, The (Radio Retailing).
Business paper of the electrical industry since 1892, The (Electrical Record).
Read more
Are You Having Any Fun?
Hey fellow with a million smackers
And nervous indigestion
Rich fellow, eats milk and crackers,
I'll ask you one question,
You silly so and so,
With all your dough...
Are you having any fun?
What you getting out of livin'?
What good is what you've got
If you're not having any fun?
Are you having any laughs?
Are you getting any lovin'?
If other people do,
So can you, have a little fun.
After the honey's in the cone,
Little bees go out and play.
Even the old grey mare down home
Has got to have hay. Hey!
You better have some fun.
You ain't gonna live forever.
Before you're old and gray, feel okay.
Have your little fun, son!
Have your little fun!
Why do you work and slave and save?
Life is full of ifs and buts.
You know the squirrels save and save,
And what have they got? Nuts!
Better have a little fun.
You ain't gonna live forever.
Before you're old and grey, still okay,
Have your little fun, son!
Have your little fun!
Are you havin' any fun?
---Sammy Fain (music) and Jack Yellen (lyrics), 1939







