This week’s collection of slogans from William Sunners’ 1949 effort, American Slogans, is taken from a chapter entitled prize-winning slogans—they were submitted by members of the public when the companies and organizations cited conducted slogan contests, with prizes awarded to the winners.

As we noted last week, it’s interesting to see that a couple of products, Crisco and Cheerioats (the original name of the cereal we know as Cheerios), seemed to believe strongly in the idea of slogan contests—they are represented by multiple slogans among this week’s offerings. And public safety slogans, too, again appear quite often.

This week, we’re sharing with you the prize-winning slogans from S to Z.

Safety always, safety all ways.
Safety ever, accidents never.
Safety first and common sense will save you pain and much expense ($25).
Safety, doctors and undertakers last.
Safety first, economy first, Rexall first (drug stores).
Safety has no quitting time.
Safety Sam makes all connections; he crosses streets at intersections.
Safety saves sickness, suffering and sorrow.
Safety takes the dent out of accident.
Saluting the past, Cleveland builds for the future (won $1000).
Salvage your waste paper, help win the Big Scrap with little scraps.
San Diego for rest and play, every month, every day (won boat).
San Diego, land of fun, mountains, valleys, surf and sun (won boat).
Satisfaction at every turn (Nordstrom Valves).
Satisfaction grows as the mileage mounts (Willy Overland).
Satisfaction mounts with every mile (Paige).
Satisfied customers our greatest asset (Marmon automoble).
Satisfying smoke at a gratifying price, A (cigar).
Save and be safe (coal).
Save more at the Rexall store where drugs are pure and service sure (won car).
Save safely with coal.
Saving time with a dash might mean serving time for a crash.
Saving today for a better tomorrow (State Savings and Loan).
Say it with safety and save the flowers.
School zone! A crippled child might be your own.
Science against swords; the Red Cross versus the Black Cross (won $5000).
Securely yours (won $200), Swingline stapler.
Security you require with the economy you desire, The (fire insurance).
Send your letters flying (Los Angeles Chamber of Commerce).
Serve it often, it serves you well (Kellogg’s All-Bran).
Serve with pride, eat with pleasure (Kellogg’s All-Bran).
Service for the average home, but greater than average service (Household Mag.).
Shade better than the rest, A (Ever Kool Hat).
Shake a leg, it may save a soldier’s.
Sheaffer’s Fineline pencil keeps your hand smiling ($100).
Shell out Bonds and we’ll outshell the enemy ($10).
SHELL OUT for Defense Bonds to get shells out for defense ($25).
Shock of the fall taken in the spring, The (flashlight).
Shoes men beam about, The (Air-O-Magic Shoes).
Shorten the working day, cook the new Crisco way.
Show symbolizes America’s accomplishments for better living, The ($200), Food show.
Show what you grow and share what you know (first prize), Canad, Grain Exhibit.
Show you care and give your share (Community Chest).
Show you care by buying your share ($25), War Bond drive.
Side streets are like trees, a little sap might run out (safety).
Sight to remember on a site of beauty, A (won stove), N. Y. World’s Fair.
Sign removed is a scene improved, A (sign removal slogan contest).
Silver anniversary for the makers, sterling quality for the users (Overland car).
Simple revamp from a flash to a lamp, A (Bond’s Electric Co.).
Simply delicious and deliciously simple.
A bottle of refreshment, easy to carry as one (Coca-Cola).
Sloganize and win a prize (Contest Guide).
Small accident can a small child, A ($50).
Smoker’s perfect “go-between,” minty, tangy, Wint-O-Green, The ($100).
Smooth complement to a crisp salad, A (won Chevrolet), Mayonnaise.
So easy to cream, hasty and tasty (Crisco).
Soap-clean complexion with a cold-cream complexion, A (won $1000).
Soft as chamois skins, smart as mannikins, that’s Shenanigans ($100), Shoes.
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This week’s collection of slogans from William Sunners’ 1949 effort, American Slogans, is taken from a chapter entitled prize-winning slogans—they were submitted by members of the public when the companies and organizations cited conducted slogan contests, with prizes awarded to the winners.

As we noted last week, it’s interesting to see that a couple of products, Crisco and Cheerioats (the original name of the cereal we know as Cheerios), seemed to believe strongly in the idea of slogan contests—they are represented by multiple slogans among this week’s offerings. And public safety slogans, too, again appear quite often.

This week, we’re sharing with you the prize-winning slogans from M to R. More to come next week.

Magazine full of home-aid for everything home-made, A (Household Magazine).
Magazine that makes truth famous, The (American Weekly).
Magazine that provides substance for substantial homes, The (Household Magazine).
Magazine that spotlights human events (American Weekly).
Magazine that treats you square the whole year round (Household Magazine).
MAJOR treat for a PRIVATE, A (peanuts).
Make any dish a healthful dish (Kellogg’s All-Bran).
Make eating entreating ($100).
Make Fineline a present for a fine writing future.
Make housework light and kitchen bright with Kitchen Cleanser Creme ($50).
Make safety your middle name.
Make the most of the most you make, buy War Bonds.
Makes breakfast an adventure ($25), Cheerioats.
Makes farmers wise and incomes rise (Capper’s Farmer).
Makes SIMPLY all cakes better ($100), Softasilk Cake Flour).
Making a good name better (Dodge).
Man at work is worth two in the hospital, A.
Many a wreak has occurred from an empty train of thought.
Many instruments in one, one instrument in many (Brunswick phonograph).
Master baker cake maker, The (Softasilk Cake Flour).
Masterpieces of Confectioncraft (won Chevrolet), Candy.
Materially speaking, use wood ($100).
Measure the highways in careful miles, not in KILL-O-METERS ($50).
Mellow as moonlight (La Palina Cigar).
Menu for minute men (lunch).
Merit And Responsibility Made Our Name (acrostic for Marmon Automobile).
Methuselah, 969 a pedestrian.
Mighty lot for a mighty little, A (peanuts).
Millions are wedded to Coca-Cola, the better half of thirst.
Millions enjoy them (Toasted peanuts).
Minty flavor, blended right, makes Wint-O-Green a taste delight ($100).
Miss is as good as her smile, A (won $1000).
Mix momentum with your gasoline—free wheeling (Studebaker).
Modern cooks are grateful indeed for Crisco’s wholesomeness and speed ($50).
Money saved and teeth saved (Dr. West’s toothpaste).
Money talks the language of war ($25), War Bond drive.
Monthly passport to a better home (Household Magazine).
More creaminess in Crisco means less work in mixing dough.
More light yield, it’s safety-sealed (Bond flashlight).
More service with less servicing (Chevrolet).
More you use it, the better you like it, The ($100), Wood.
Most valuable magazine to House and to Hold (Household Magazine).
Mouth-refreshing mellowed blend, Butter Rum, the smoker’s friend ($100).
Mouth refreshing summer hint, cool and tangy Pep-O-Mint, A ($250).
Mouth refreshment, sweet and keen lingers long with Wint-O-Green ($100).
Movies now, memories forever (camera).
Muriel serves, survives, and satisfies (cigar).
Mush that makes you want to rush to the breakfast table, The (Sperry Wheat).
My best protection for baking perfection as Occident Flour.
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